Dell Technologies wants to seize a $2.1 trillion IT infrastructure opportunity and it is ripping up the old framework to get there by “centralizing” its go-to-market strategy behind the idea of “one sales team, structure, and culture,” according to an internal memo.

“We are starting from a position of strength: We have leading end-to-end solutions, a world-class supply chain, unmatched Global Services, and unparalleled customer reach with the largest GTM [go-to-market] engine in the industry — giving us unstoppable differentiation in the marketplace,” wrote Dell’s Bill Scannell and John Byrne in a coauthored memo to Dell employees sent this past Monday.

Dell is taking a “big step” towards creating that one sales team by merging its consumer and small business and client solutions group into Global Sales, the memo states. The company is creating a new AI Select sales team, and hiring more inside sales reps, who will work with both customers and partners to chase deals.

The two wrote that Dell’s plan is to grow faster than the market by meeting customers and partners “online, virtually, or in person” to “unlock the value of modern IT.”

“We have a $2.1 trillion total addressable market, including emerging sectors like AI, and we are committed to capitalize on these opportunities,” the memo stated.

During the company’s May 30 quarterly earnings call, Dell COO Jeff Clarke said it was focused on winning deals at the cost of margin, knowing that over time the won customer would return that cash through a deeper and wider spend on Dell products.

Wall Street punished the stock following the call with Dell shares losing a quarter of their value in a week as the price dropped from $179.21 on May 29 to $132.03 on the following Monday.

Scannell and Byrne’s memo to Dell employees put a roadmap to Clarke’s confidence on the earnings call, while also seeming to address Wall Steet’s demand for better cost management with the announcement of layoffs targeting sales.

After Dell reported layoffs Monday, portions of the memo were first reported by Bloomberg. Business Insider obtained it and published it in full. Dell provided CRN with a copy.

Dell Technologies stock tumbled further this week, shedding nearly half its value since that May high. The stock was up a little more than 2 percent during trading Thursday to $90.29.

What follows is a more in-depth look at the memo and further details on Dell’s restructuring efforts.