Google (GOOG, GOOGL) is setting its sights on Microsoft’s (MSFT) AI-powered productivity services with its new Gemini Enterprise offering as the company seeks to monetize its vast artificial intelligence investments.
Available starting at $30 per user per month for the Enterprise Standard and Plus editions and $21 per user per month for the Gemini Business plan, the platform is meant to go toe-to-toe with Microsoft’s 365 Copilot. It will enable customers to use Google’s Gemini to analyze corporate data and access AI agents in one place.
“Google Cloud is uniquely positioned because we offer all the layers of technology that people need in order to use enterprise AI at scale,” Google Cloud CEO Thomas Kurian said.
“Starting at the foundation, we offer infrastructure, both GPUs, as well as our own [tensor processing units], and Gemini is optimized on this stack to give you great performance, great quality, [and] low latency,” he added.
Google said its offering benefits from a number of key features, the first of which is the company’s Gemini AI models.
“You need a super-powerful large language model that forms the brains, or the nervous system, of how you interact with your enterprise systems using a large language model. And that is Gemini,” Kurian said.
Gemini Enterprise also includes what Google calls a workbench, which allows users to coordinate AI agents to automate certain tasks, as well as a “taskforce” of prebuilt Google agents that customers can use to perform work such as deep research on topics.
Google said users will be able to connect Gemini Enterprise to existing data sources, including Google Workspace, Microsoft 365, Salesforce, and SAP. Customers can also track and audit agents to ensure they’re working properly and with the appropriate data.
“What we’re doing is bringing AI to every user by providing them [a] single front door through which they can chat with all of their enterprise data, search for information, and use agents … to do a variety of tasks on their behalf,” Kurian explained.
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According to the Google Cloud CEO, companies ranging from consulting services to telecommunications to hospitality businesses to software firms are already using Gemini Enterprise for a variety of scenarios, including improving customer service and enhancing individual team productivity.
But Google’s offering isn’t the only game in town. Microsoft sells its own comprehensive suite of AI-powered tools that allow customers to chat with its Copilot bot to search and organize proprietary corporate data.
OpenAI’s (OPAI.PVT) ChatGPT has its own enterprise plans that allow corporate users to access the bot to search, analyze, and organize business data. Anthropic, the company behind Claude, sells a similar service.
For Google, the move is a further step in its efforts to grow its Google Cloud offerings, which have seen greater than 22% year-over-year revenue growth since Q3 2023, topping out at 35% growth in Q3 last year. The company is expected to see cloud revenue of $14.7 billion when it announces its Q3 2025 earnings in the coming weeks.
Still, Microsoft’s cloud business continues to pull in more quarterly revenue than Google’s, with the Windows maker’s cloud offerings generating $46.7 billion in its latest quarter.
https://finance.yahoo.com/news/google-launches-gemini-enterprise-taking-aim-at-microsoft-openai-120020256.html
