AWS launches a new AI Competency focused on agentic AI that provides rich partner benefits including new funding, marketing and AWS internal sales resources.

AWS has unveiled a new AI Competency that focuses on agentic AI, offering rich benefits to partners that achieve the new competency, including funding and AWS resources.

“In a noisy AI market, customers want partners who can actually deliver,” said Randall Hunt, CTO of Caylent, which has already achieved the competency. “This competency helps customers find partners with a proven AI track record of results.”

AWS is investing heavily in partners that obtain its new AI Competency, which includes three agentic AI categories that a partner can obtain: Agentic AI Applications, Agentic AI Tools and Agentic AI Consulting Services.

Julia Chen, who leads AWS’ partner programs, said partners that achieve an AI Competency not only receive AWS’ stamp of approval that proves to customers they can successfully complete AI projects, but new funding, resources and marketing as well.

“They also get marketing development funds and access to some of our newest pilots,” Chen, vice president of Specialists and Partner Core, told CRN.

“Those who get the competency also get inclusion into our marketing campaigns, like we will talk about them on stage, we put them in catalogs, etc. So when we’re launching new initiatives or programs or go-to-market, etc., they get first dibs on those as well,” she said.

https://www.crn.com/news/ai/2025/exclusive-aws-launches-important-agentic-ai-competency-to-elevate-partners