It was around the ongoing Indian Premier League tournament, that this super app was announced for the first time. Till now, the app has been restricted for use only for the Tata Group employees.
Tata Neu Superapp & The Available Services
Tata Neu is the super app of Tata conglomerate which brings all of the digital services as well as apps on a single platform. Right from the digital content to making payments to managing to financing to planning next holiday or a meal, everything is brought under the canopy of Tata Neu.
The app description of Tata Neu reads: “Consume cutting-edge digital content, make payments, manage your finances, plan your next holiday or perhaps just your next meal – there’s lots to explore and experience in the world of Tata Neu”.
All the various type of Tata group services such as following shall be possible through Neu app.
- Booking flight tickets on AirAsia India, Air India
- Booking hotels at Taj Group properties
- Ordering groceries from BigBasket
- Ordering medicines from 1mg
- Purchasing electronics from Croma
- Purchasing apparels from Westside
Not just that, users will earn Neu Coins after spending on the app, which in turn shall be redeemable on the services being provided through the app.
If there is a question lurking in your mind regarding, whether Tata is first company with the superapp or there are any other super apps already in the market. So, the answer is yes!
Various companies like Amazon, Paytm, Reliance Jio have built their versions of super apps. Through the app, they provide a bouquet of services such as payments, content streaming, shopping, travel bookings, groceries, etc.
Why Super Apps?
When a large base of a country’s or region’s population is smartphone first instead of desktop, and the ecosystem of apps customized to local needs is not evolved. India has already become a market where a majority of those experiencing the internet for the first time are making transactions on their mobile phones. This is one of the main reasons why Indian companies are looking at building super apps. Apart from increased revenue realization due to consolidation of services at one place, such apps also provide companies with large swaths of consumer data which can then be harnessed to learn more about user behavior.
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