Google is facing a classic innovators’ dilemma. Neither outcome sounds good.

Sundar Pichai, CEO of Alphabet, parent company of Google, stands onstage in front of a packed house at the Shoreline Amphitheatre in Mountain View, Calif. He’s doing his best interpretation of a role pioneered by Steve Jobs and Bill Gates: the tech CEO as part pop idol, part tent-revival preacher, deliverer of divine revelation, not in song or sermon but in software and silicon. Except the soft-spoken, introverted Pichai is not a natural for the role: Somehow his vibe is more high school musical than Hollywood Bowl.

https://fortune.com/longform/google-ai-chatbots-bard-search-sge-advertising/amp/