CES 2025, taking place the week of January 5 in Las Vegas, is expected to focus on artificial intelligence, unveiling a wave of innovative offerings — whether practical, visionary or experimental. As we stand on the brink of transformative change, it’s worth recalling that early AI models often fell short when they attempted to mimic human methods. As we approach CES in service to the entertainment industry, we’ll be most interested in products that use this constant advance to assist and amplify human potential. Media applications that impact the next generation of compelling stories, production techniques, and consumer experiences will be of most interest.
In the two years since the commercialization of AI, there is a growing realization that giving AI more data and letting it learn itself in its own different way — letting AI be AI daily — proves to be a more spectacular path. In his 2019 essay The Bitter Lesson, researcher Rich Sutton noted, “We want AI agents that can discover like we can, not which contain what we have discovered.”
The human channeling of this massive change in analysis is the most compelling aspect of this moment and we expect new paths and advances in storytelling, production and immersion as a result.
No sector will escape the impact of AI, and we think it will benefit none more than the entertainment world. In a time of change, there is good reason to scout tirelessly for innovations that help us tell new and more immersive stories with an AI multiplier for imagination.
Within the CE giants, we expect to see increasing benefits in all their products for AI technical assistance in building better experiences.
CES keynote speakers promise insights, technological advancements, and a glimpse into the future of various industries:
- Nvidia: On January 6 at 6:30 p.m., Nvidia founder and CEO Jensen Huang (below) will deliver his keynote at Mandalay Bay, offering insights into the transformative potential of AI and computing. Known as a visionary leader, Huang’s address will set the tone for a conference rich in AI innovation.
- Panasonic: Yuki Kusumi, Group CEO of Panasonic Holdings Corporation, will present a keynote at 8:30 a.m. on January 7 focused on the theme “WELL into the Future.” Panasonic will unveil new sustainability and smart energy initiatives that aim to enhance societal well-being, reflecting the company’s commitment to addressing global challenges like climate change.
- SiriusXM: On January 7 at 11:00 a.m. in C Space at ARIA, Jennifer Witz, CEO of SiriusXM, and Ashley Flowers, host of podcast “Crime Junkie,” will engage in a fireside chat on the future of audio. Their conversation will explore how technology is reshaping storytelling, content creation, and consumer behavior.
- Delta: In a groundbreaking event on January 7, Ed Bastian, CEO of Delta Air Lines, will present the first-ever CES keynote at Sphere. Leveraging Sphere’s immersive technologies, Delta’s session will highlight how advancements in technology are set to transform air travel and human connection in the airline’s next century of flight. And following the speech, Grammy winner Lenny Kravitz is slated to perform.
- Accenture: On January 8 at 2:00 p.m., Accenture Chair and CEO Julie Sweet will take the stage at the Venetian’s Palazzo Ballroom. Expect Sweet to show how businesses can leverage emerging technologies and how quantum computing, alongside AI and cloud technologies, is set to revolutionize industries by providing unprecedented computational power and efficiency.
CES Innovation Award honorees reflect the spirit of technological advancement, enhancing industries from entertainment and gaming to robotics and smart home solutions. The following are some promising examples among this year’s 362 honorees:
- 10kM: A mobile app that transforms text-based documents into professional-grade videos in minutes, using real-time CSS animations. Designed for users with minimal video editing skills, it significantly reduces the time and cost of creating high-quality digital content.
- Aegis RS2 15th Gaming Desktop: This AI-powered gaming rig features Nvidia graphics and Intel CPUs with NPU-driven AI optimizations. It dynamically adjusts settings for peak performance, making it a flexible and future-proof choice for gamers.
- Ailive Studio: A web service that uses AI to create high-quality 3D content effortlessly. It combines image-to-3D, text-to-motion, and text-to-speech technologies, making 3D animation accessible to everyone.
- Romi Lacatan: An AI-powered emotional-support robot that holds real-time conversations, complete with gestures and facial expressions. Designed to alleviate loneliness, it simulates authentic human interaction.
- EVOM AI Piano: An AI-driven, self-playing piano that composes music in real time based on the environment. Perfect for events and exhibitions, it blends creativity and AI to enhance live experiences.
- AMD 3D V-Cache: Combined with the advanced Zen 5 processor architecture, the 3D V-Cache technology works to attain the highest processor gaming performance on the market.
- Qualcomm Snapdragon 8 Elite: Featuring the Qualcomm AI Engine, this mobile platform delivers on-device generative AI, enabling smartphones to process multimodal AI tasks while maintaining privacy.
- Self-Driving AI Home Hub by LG: A robotic AI home assistant that moves autonomously, provides emotional support, and manages smart devices. Its situational awareness makes it a versatile addition to any smart home.
- TooToon by Onoma AI: A suite of AI tools for storytellers, offering capabilities for story generation, character design, and illustration creation. It streamlines the creative process for webtoons, games, and other media.
- Skyworks AI Dialog Boost: This AI-driven tool enhances dialogue clarity by separating narration and dialogue from background sounds and remixing them in real time.
- Sony 4K XR Head-Mounted Display: Sony’s XR head-mounted display delivers an immersive 4K resolution per eye experience with a microOLED panel. Tailored for mixed reality, it features Video See-Through capabilities and is powered by the Snapdragon XR2+ Gen 2 platform for seamless 3D interactions.
Our coverage of CES begins in earnest in January with the first reporting from Las Vegas following the media preview CES Unveiled on Sunday, January 5. From there, we will fan out across the acres of exhibits and hours of conference sessions to bring you the most interesting and relevant news from CES 2025.
Whether in the startup universe of Eureka Park or cruising the major halls, there are few limits to what is on display: A clairvoyant, AI-driven robot? The best and brightest displays, where bright means intelligent? The perfect home-brewed craft beer, kombucha or cider? Immersive sound for your desktop?
