- Now in its seventh year, CNBC’s Financial Advisor 100 list recognizes the best financial advisors and top firms.
- For 2025, CNBC’s top-ranked firm is Parsons Capital Management, based in Providence, Rhode Island.
- CNBC’s Financial Advisor 100 is based on data analysis and editorial review, and assesses criteria such as assets under management, firm size and longevity, number of certified financial planners and regulatory records.
Amid economic uncertainty, the best financial advisors can provide a steady hand to investors in any stage of life or with any level of wealth.
Whether you’re early in your career or nearing your golden years, financial advisors can help you meet key milestones and address planning needs such as saving for retirement, investing a windfall, funding college education, managing portfolio income or shaping your legacy.
But finding a good financial advisor isn’t easy.
To identify financial advisors who may best meet your needs, you can ask people you know for referrals and use resources such as CNBC’s Financial Advisor 100. Verify advisors’ credentials and check for complaints via the Financial Industry Regulatory Authority’s BrokerCheck or the U.S. Securities and Exchange Commission‘s Investment Adviser Public Disclosure, then interview those on your short list.
We created CNBC’s Financial Advisor 100 in 2019 to recognize the country’s best financial advisors and top financial advisory firms. CNBC accepts no payment for placement.
Our team uses data analysis, with data partner AccuPoint Solutions, and editorial review to compile CNBC’s Financial Advisor 100 list. For 2025, the process began with 40,563 registered investment advisor firms, or RIAs, and that list was reduced to 1,015 that met CNBC’s requirements. CNBC surveyed the finalists for more details about their practice and verified responses against publicly available resources. Then AccuPoint used CNBC’s weighted criteria to rank the firms. (Read more about the methodology below.)
For 2025, CNBC’s top advisors collectively manage $223 billion. The firms have an average of 32 years in business.
2025 Financial Advisor 100 List
| 2025 Rank | Firm | HQ | Total AUM | Years in the business | Accounts under management |
| 1 | Parsons Capital Management | Providence, Rhode Island | $2B | 31 | 1,864 |
| 2 | Heritage Investment Group | Pompano Beach, Florida | $1.9B | 32 | 2,358 |
| 3 | Beaird Harris Wealth Management | Dallas, Texas | $1.9B | 29 | 3,188 |
| 4 | The Burney Company | Reston, Virginia | $3.4B | 51 | 4,494 |
| 5 | Pittenger & Anderson | Lincoln, Nebraska | $3.1B | 30 | 2,201 |
| 6 | Dana Investment Advisors | Waukesha, Wisconsin | $9.5B | 45 | 1,611 |
| 7 | Howland Capital Management | Boston, Massachusetts | $3.3B | 58 | 477 |
| 8 | Verus Financial Partners | Richmond, Virginia | $1B | 32 | 1,907 |
| 9 | RTD Financial Advisors | Philadelphia, Pennsylvania | $2.3B | 42 | 741 |
| 10 | TFC Financial Management | Boston, Massachusetts | $1.7B | 45 | 1,900 |
| 11 | SJS Investment Services | Sylvania, Ohio | $2.5B | 30 | 2,873 |
| 12 | Ferguson Wellman Capital Management | Portland, Oregon | $10B | 50 | 1,067 |
| 13 | Obermeyer Wealth Partners | Aspen, Colorado | $2.9B | 27 | 660 |
| 14 | Henry H. Armstrong Associates | Pittsburgh, Pennsylvania | $1.1B | 41 | 525 |
| 15 | Cadinha & Co. | Honolulu, Hawaii | $1B | 46 | 1,420 |
| 16 | FMP Wealth Advisers | Austin, Texas | $1.1B | 37 | 2,749 |
| 17 | Edgemoor Investment Advisors | Bethesda, Maryland | $1.4B | 26 | 783 |
| 18 | Destination Wealth Management | Walnut Creek, California | $4.1B | 28 | 5,732 |
| 19 | Austin Asset | Austin, Texas | $1.7B | 37 | 2,138 |
| 20 | Trumbower Financial Advisors | Bethesda, Maryland | $1.8B | 29 | 951 |
| 21 | California Financial Advisors | San Ramon, California | $2.2B | 27 | 3,538 |
| 22 | Eubel Brady & Suttman Investment & Wealth Management | Miamisburg, Ohio | $1.8B | 32 | 1,822 |
| 23 | Woodley Farra Manion Portfolio Management | Indianapolis, Indiana | $2.2B | 30 | 1,380 |
| 24 | Steele Capital Management | Dubuque, Iowa | $3B | 29 | 4,184 |
| 25 | Sage Financial Group | Conshohocken, Pennsylvania | $3.6B | 36 | 660 |
| 26 | Salem Investment Counselors | Winston-Salem, North Carolina | $4.2B | 46 | 3,000 |
| 27 | Roffman Miller Wealth Management | Philadelphia, Pennsylvania | $3.2B | 35 | 1,610 |
| 28 | Albion Financial Group | Salt Lake City, Utah | $2B | 43 | 2,260 |
| 29 | Wingate Wealth Advisors | Lexington, Massachusetts | $1.4B | 39 | 2,891 |
| 30 | North Star Asset Management | Neenah, Wisconsin | $3B | 28 | 3,290 |
| 31 | Foster & Motley Wealth Management | Cincinnati, Ohio | $2.7B | 28 | 857 |
| 32 | Conrad Siegel Investment Advisors | Harrisburg, Pennsylvania | $10.1B | 23 | 1,011 |
| 33 | Lee Financial Company | Dallas, Texas | $1.4B | 50 | 1,677 |
| 34 | Chilton Capital Management | Houston, Texas | $3.2B | 29 | 2,100 |
| 35 | Sheets Smith Wealth Management | Winston-Salem, North Carolina | $1.2B | 43 | 1,052 |
| 36 | Cornerstone Capital | Palo Alto, California | $1.3B | 47 | 275 |
| 37 | JMG Financial Group | Downers Grove, Illinois | $6.3B | 40 | 5,763 |
| 38 | Petersen Hastings Wealth Advisors | Kennewick, Washington | $1.5B | 63 | 3,331 |
| 39 | Bristlecone Advisors | Bellevue, Washington | $2.1B | 26 | 1,263 |
| 40 | Signet Financial Management | Parsippany, New Jersey | $1B | 37 | 1,907 |
| 41 | KEB Wealth Advisers | Springfield, Illinois | $1B | 21 | 2,168 |
| 42 | Birch Hill Investment Advisors | Boston, Massachusetts | $2.6B | 18 | 190 |
| 43 | Van Hulzen Asset Management | El Dorado Hills, California | $2B | 26 | 2,842 |
| 44 | Smith Salley Wealth Management | Greensboro, North Carolina | $2.3B | 22 | 2,791 |
| 45 | Telos Capital Management | San Diego, California | $1.4B | 16 | 2,322 |
| 46 | Henssler Financial | Kennesaw, Georgia | $3.5B | 38 | 1,695 |
| 47 | Rather & Kittrell | Knoxville, Tennessee | $1.8B | 25 | 3,129 |
| 48 | Nicholas Hoffman & Company | Atlanta, Georgia | $7.1B | 17 | 2,215 |
| 49 | Pinnacle Advisors | Mansfield, Ohio | $1.9B | 28 | 3,513 |
| 50 | Meritage Portfolio Management | Overland Park, Kansas | $2.4B | 34 | 2,806 |
| 51 | BLBB Advisors | Montgomeryville, Pennsylvania | $3B | 61 | 1,587 |
| 52 | Index Fund Advisors | Irvine, California | $5.2B | 26 | 2,159 |
| 53 | Sheaff Brock Investment Advisors | Indianapolis, Indiana | $1.8B | 24 | 1,114 |
| 54 | Certified Financial Group | Altamonte Springs, Florida | $2.9B | 36 | 2,437 |
| 55 | Howard Financial Services | Dallas, Texas | $1.4B | 30 | 1,485 |
| 56 | Acropolis Investment Management | St. Louis, Missouri | $2.7B | 23 | 1,100 |
| 57 | Guyasuta Investment Advisors | Pittsburgh, Pennsylvania | $2.3B | 42 | 1,370 |
| 58 | Tanglewood Total Wealth Management | Houston, Texas | $1.5B | 46 | 1,287 |
| 59 | WealthCrossing | Richmond, Virginia | $1.2B | 20 | 1,289 |
| 60 | Sather Financial Group | Victoria, Texas | $2.1B | 26 | 448 |
| 61 | Northeast Investment Management | Boston, Massachusetts | $2.9B | 40 | 1,597 |
| 62 | Phillips Financial | Fort Wayne, Indiana | $2.2B | 21 | 3,084 |
| 63 | WBH Advisory | Baltimore, Maryland | $1.6B | 39 | 2,149 |
| 64 | Brownson, Rehmus & Foxworth | Chicago, Illinois | $4.2B | 10 | 3,359 |
| 65 | SFMG Wealth Advisors | Plano, Texas | $2.4B | 23 | 900 |
| 66 | Patriot Investment Management Group | Knoxville, Tennessee | $1.7B | 32 | 4,136 |
| 67 | Heritage Financial Services | Westwood, Massachusetts | $3.1B | 30 | 1,287 |
| 68 | Bedel Financial Consulting | Indianapolis, Indiana | $2.7B | 37 | 5,000 |
| 69 | Moisand Fitzgerald Tamayo | Orlando, Florida | $1.3B | 27 | 4,800 |
| 70 | Wealthquest Corporation | Cincinnati, Ohio | $2.1B | 19 | 1,582 |
| 71 | Allegheny Financial Group | Pittsburgh, Pennsylvania | $4.9B | 48 | 12,950 |
| 72 | Advance Capital Management | Southfield, Michigan | $4.5B | 39 | 15,661 |
| 73 | Waters, Parkerson & Co. | New Orleans, Louisiana | $2.6B | 52 | 1,898 |
| 74 | Windward Capital Management | Los Angeles, California | $1.3B | 29 | 207 |
| 75 | Avity Investment Management | Greenwich, Connecticut | $2B | 55 | 828 |
| 76 | Investment Consulting Group | Davenport, Iowa | $2.7B | 35 | 492 |
| 77 | Conservest Capital Advisors | Wynnewood, Pennsylvania | $1.8B | 32 | 300 |
| 78 | Prudent Management Associates | Philadelphia, Pennsylvania | $1.1B | 41 | 616 |
| 79 | Zemenick & Walker | St. Louis, Missouri | $2.4B | 26 | 256 |
| 80 | Cabot Wealth Management | Beverly, Massachusetts | $1B | 41 | 1,748 |
| 81 | Garde Capital | Seattle, Washington | $2.2B | 15 | 490 |
| 82 | Silvercrest Asset Management Group | New York, New York | $36.4B | 23 | 1,234 |
| 83 | Anderson Hoagland & Co. | St. Louis, Missouri | $1.2B | 45 | 383 |
| 84 | Octagon Financial Services | McLean, Virginia | $1.3B | 41 | 461 |
| 85 | Charter Oak Capital Management | Portsmouth, New Hampshire | $1.4B | 19 | 1,359 |
| 86 | Retirement Income Solutions | Ann Arbor, Michigan | $2.6B | 16 | 1,268 |
| 87 | Halbert Hargrove Global Advisors | Long Beach, California | $3.5B | 36 | 4,671 |
| 88 | CRA Financial Services | Northfield, New Jersey | $1.4B | 21 | 1,366 |
| 89 | Evergreen Capital Management | Bellevue, Washington | $5.2B | 41 | 3,147 |
| 90 | Wescott Financial Advisory | Philadelphia, Pennsylvania | $4B | 38 | 500 |
| 91 | Chevy Chase Trust Company | Bethesda, Maryland | $12.7B | 26 | 5,218 |
| 92 | Captrust Wealth Advisors | Holland, Michigan | $1.8B | 10 | 2,912 |
| 93 | YHB Investment Advisors | West Hartford, Connecticut | $2.1B | 35 | 1,165 |
| 94 | Plancorp | St. Louis, Missouri | $8B | 42 | 1,600 |
| 95 | Mainstay Capital Management | Grand Blanc, Michigan | $4.5B | 25 | 3,463 |
| 96 | Constellation Wealth Advisors | Cincinnati, Ohio | $4.6B | 16 | 2,454 |
| 97 | Trek Financial | Scottsdale, Arizona | $2.4B | 27 | 11,057 |
| 98 | Palisade Capital Management | Fort Lee, New Jersey | $4.2B | 35 | 2,412 |
| 99 | RubinBrown Advisors | St. Louis, Missouri | $3.2B | 22 | 3,918 |
| 100 | Apriem Advisors | Irvine, California | $1.4B | 27 | 2,914 |
What is a fiduciary financial advisor?
A fiduciary financial advisor acts in the best interest of the client, regardless of how that affects their business or bottom line.
Some financial advisors, such as RIAs, are bound by the fiduciary standard. However, investment brokers must follow a suitability standard, which means that recommendations may be appropriate but not necessarily the best option.
What steps should someone take when choosing a financial advisor?
Finding the right financial advisor may require some homework, but you can start with referrals from trusted colleagues, friends or family members.
Depending on your needs, you can check for advisors’ active credentials, such as certified financial planner, or CFP; certified public accountant, or CPA; or chartered financial analyst, or CFA.
You can also check for regulatory violations and customer complaints, also called disclosures, via BrokerCheck from FINRA, and the Investment Adviser Public Disclosure website from the SEC. State regulators may provide more information for smaller firms.
Before choosing a financial advisor, you should meet and interview prospective candidates. These 10 questions from the CFP Board could help narrow down your list:
1. What are your qualifications and credentials?
2. What services do you offer?
3. Will you have a fiduciary duty to me?
4. What is your approach to financial planning?
5. What types of clients do you typically work with?
6. Will you be the only advisor working with me?
7. How will I pay for your services?
8. How much do you typically charge?
9. Do others stand to gain from the financial advice you give me?
10. Have you ever been publicly disciplined for unethical or unlawful actions in your career?
What’s the difference between a fee-only financial advisor and a commission-based advisor?
Before hiring a financial advisor, it’s important to understand their compensation structure and how it could influence their recommendations.
Typically, financial advisors are paid via commission, fees or a hybrid of the two. Fee-only means the advisor does not receive a commission from products. Some fee-only examples may include flat amounts for one-time projects, hourly fees, monthly retainers or assets under management, or AUM.
Commission-based advice may be the lowest-cost option for advice about a specific financial product. However, commission-based advice can present a conflict of interest in some cases.
By comparison, AUM is generally a set percentage each year, but the amount paid varies based on the size of your portfolio. Some advisors paid via AUM have minimum asset requirements, which can be less inclusive to investors with a smaller portfolio.
What are the pros and cons of using a robo-advisor vs. a human financial advisor?
Robo-advisors are algorithms developed by companies to automatically invest your money based on your risk tolerance. Some robo-advisors offer additional features, such as access to a human advisor and tax-loss harvesting, which uses losses to offset other portfolio gains.
By contrast, a human financial advisor can offer tailored, comprehensive financial planning to meet specific goals. This may include guidance on investing, taxes, insurance, retirement planning, estate planning and other areas.
https://www.cnbc.com/amp/2025/10/01/best-financial-advisors.html

