Easy AI adoption in the short term is Google Cloud’s big promise – with hard questions to answer down the line

As the sun sets on Google Cloud 2025, customers will be walking away with a promise ringing in their ears: you tell us how, and we’ll deliver.

Throughout this year’s event, held at the Mandalay Bay hotel in Las Vegas, Google Cloud made repeated promises to offer customers choice when it comes to cloud AI adoption.

In my pre-conference analysis, I argued that Google Cloud could call this year’s event a success if it presented a cohesive message and a convincing reason why GCP should be any business’ number one choice for AI in the cloud.

Aiming for this, it’s very much accomplished its mission.

The company’s big sales pitch at Google Cloud Next 2025 has been that it provides the infrastructure, you choose the models, an arrangement underlined by everything it says is special about its own cloud offerings.

This arrangement also has the added benefit of slowly, dextrously removing Google Cloud from the competitive mudslinging of AI model development. True, Sundar Pichai spent some time onstage reeling off praise for Gemini 2.5 and Gemini 2.5 Flash, but the firm’s focus has been on how its infrastructure and networking makes any of the models it offers competitive, not just its own.

Is this moving the goalposts? If anything, it’s closer to changing the game altogether.

https://www.itpro.com/technology/artificial-intelligence/google-cloud-next-2025-enterprise-ai-adoption