TataNeu will offer multi-category loyalty programme
Tata Group’s super app, Tata Neu is looking to give the one app serves it all experience and is here to change consumer buying behaviour. This unified platform holds all of Tata’s sub brands under this umbrella that gets you covered on every aspect that you could think of starting from retail to healthcare to travel to grocery!
The NeuCoin loyalty program is expected to be the largest reward program of the 155-year-old giant.
We Are waiting to experience this app as soon as they launch!
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TataNeu, the super app from the Tata group, is to be launched on April 7, said sources in the know, although it will be invitation-only to begin with. “A few weeks back, the super app was opened to non-Tata employees for the first time.
Every Tata employee was allowed to invite five people they know to access the app and the response has been phenomenal,” said one source in the know. The biggest novelty for consumers is that they will enjoy, for the first time, a multi-category loyalty programme that will work across the categories that TataNeu has on its …
https://www.business-standard.com/article/companies/tataneu-tata-group-super-app-loyalty-play-awaits-april-7-launch-122032100002_1.html
